Heart of Glass 24% funded! Week One crowdfunding with Unbound

 

crowds of children

Where to start? What nails? I have no more nails to bite. Come to think of it, no cuticles either. Where am I going to get my daily intake of protein from? I’m going to be eating a low carb humble pie from now to eternity. I can stomach this. There is no room for dignity.

It has been a crazy week. I have never done this before. I am learning myself each day. I learn from others. I am learning the ropes. I am learning to give what people want and need, which is this niche I seem to have created, a grave I have dug, back rod I have carved, for myself. The niche of international fiction, postcolonial writing, crime noir, etc. Exactly! What is the et cetera bit?

I have taught myself patience and humility. This is the opposite of vanity publishing. If anybody thinks this, it’s the total opposite. Don’t even go there! Being vain has sold nothing. Ask any cosmetic-peddling salesgirl in a brightly-lit luxury departmental store. Never in my life after three degrees would I think I would have a sales job. Yet now, I have a sales job. I could be selling makeup but I am not selling makeup. I am selling something that does not even exist yet. I am selling the idea of potential, of investment in writing, of myself, selling a dream.

This is me reading from near the beginning, but not the beginning, in my Unbound shed vlog.

 

“Heart of Glass” a novel by Ivy Ngeow

Heart of Glass

 

Heart of Glass

“A pacy, stylish 1980s literary thriller set in Chicago and Macau”

Support this book here.

Watch the trailer (pitch video) here:

My name is Ivy Ngeow and I am an award-winning writer. I am raising funds for Heart of Glass, a finished product, a completed novel of 74,000 words, with Unbound, an imprint of Penguin Random House. When the funding target is reached, the book will be go into publication.

Why?

It is a unique story. There is nothing like it on the internet or in the market. It is cross-genre and features themes of music, crime noir, vintage 1980s in an international setting, with an Asian female protagonist. It is an underdog story, addressing issues of life as an immigrant in a big city, whose constant desire for success is often squashed by repeated failure. This is a story that needs to be told. The ambience is rich and stylish. The setting is dark, exciting and exotic, set in the days of disco, drugs, smuggling and casinos.

Please support my project and me as a writer

1/ to make the book a reality. Readers and writers today are part of something exclusive and special, a community, a network, a team.

2/ to invest in the publication. The book does NOT required funding to be written. The funding is purely for pre-sales to enable its publication with Unbound, getting it off my hard drive and into the world.

3/ to promote cultural diversity and the post-colonial writer, who is from an ethnic minority that is under-represented in fiction, a non-English person writing in English. I am not only writing in my second language, I am writing about immigrants.

Testimonials:

“It is commercial, punchy, crossover, popular fiction.” – Anna Jean Hughes, Editor, Pigeonhole Publishing

“Ivy Ngeow is a huge talent.” – Isabel White, Isabel White Literary Agency.

Please read the about me, excerpt, and the synopsis here.

Pledge your support now !

Thank you very much.

 

PS I designed the above title graphic for promotional purposes only and may not be actual cover. 😀

 

Pitching your Ideas in 3 minutes

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Pitching is presenting your ideas.

What people and I myself don’t realise is how tough my business life as a designer is and has been. I pitch for ten jobs to get 2. Five jobs to get 1. Clients today make you bleed. You are competing against younger, cheaper and more innovative pitchers. So how do I make myself stand out against the competition? By being totally rehearsed, slick and experienced. I am already very used to pitching. I can do a 3 minute, 30 minutes, 45 minute, 1 hour pitch. All of it is the same process, across all industries.: 1/ This is what I have got. 2/ If you want what I’ve got, then great. 3/ If you don’t want it, this is why you need it 4/ Think about it, cos if you do, this is what it costs. 5/ If you don’t like what it costs, what is your offer? And it must always finish with a question. Because the answer in the end comes from them, and it is a yes or a no.

And that is pitching. If you are in a marketplace you will understand what I mean, except you are both behind a stall and in front of a stall. You have got to sell what people want. Otherwise the stall will have to pack up. I come from customer service. I know how to make people happy. And if they are happy, I know how to make people happier. I have done this for 20 years in my architecture and design business. Once you get the whole point of pitching, you can move on to pitching like a fork and making your pitch stand out from everybody else who is pitching.

What about the market – not in demand and so on?

Don’t worry about the market. If we did, nothing would be invented. You make something. You make people want it. If they don’t want it, modify the product so they want it. It they still don’t want it, make them want you.

Pitching like a fork

Already I had spent an enormous amount of time prepping for the pitch. Making the pitch video took me something like 28 hours. 2 hours initially to storyboard and write the script, then 3 hours every night for a week plus another six hours or so and then the file was corrupt, and so I had to re shoot half of it, and then edit it down to half. I thought I was going to go insane. Then the sound was wrong. So I had to re-record the voice over AND dub. I never questioned what am I doing and why am I doing it? I just thought – I gotta finish this damned video. I made the footage and all the music myself, so I had some files left which were undestroyed. It was the live footage that was spoilt but what can I do? I have to work with what I have to work with which is a nine-year-old MacBook (I swear I love you, MacBook, please don’t give up on me. I just love you, OK). I am still prepping. The launch date is technically Monday 12 December. I have got the weekend.

What about writing it?

But 28 hours – still quicker than writing the novel, right? It took me a year to write, two years to edit (8 drafts) and two years of living in my hard drive, untouched by time and energy and emotions. With two young children, two jobs and almost no time at all, I was doing all this in the early mornings, late at night, weekends for three years. Finally I wrote the book. I had the best literary agent who was also my editor. She was kind and professional. We parted ways a few years ago. Therefore the book is polished and finished-finished. It does NOT need funding to write it. When a friend Fiona Parker-Cole badgered me into showing her the first 30 pages, I demurred and reticently agreed. I sighed and pressed print, thinking all the time this is a bloody waste of paper and ink and she won’t read it. But she did and she told me she could not believe that it was living in my hard drive like some caged animal. She convinced me to start submitting it again. It needs to be published. It needs to get off my hard drive.

Pitching is a skill. So like any technical skill, you will get better and quicker at it.

 

How I came to be Crowdfunding with Unbound

 

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I was on around Day 27 of NaNoWriMo and doing quite well I thought, writing my third novel, with my word count of c 24,000 when suddenly I was hit with news that I was being offered a book deal by Unbound, an imprint of Penguin Random House. The caveat was that it will be through crowdfunding. I will have to reach the target before the book is published in both digital and paperback.

 

Three publishing deals this year:

Before I submitted to Unbound, I already submitted to two other digital publishers. The first came back to me in June this year. and the deal was not bad and not good. I had a friend Keith of Strident Publishing look at the contract in detail and fine-toothed combed it. Armed with about 14 questions regarding the contract, I emailed them to the publisher (let’s call them X). But X never replied. Therefore I concluded X just want your MS to put out there in order to make money. All I wanted to know was how much are they selling each copy for, so I can work out my cut. They did not even have the courtesy to reply saying, actually we don’t answer questions. So I moved on.

The second publisher, let’s call them Y, were in Hong Kong. As my book is partly set in Macau, I tried a Hong Kong publisher. They were great at communicating and absolutely full of ideas, they loved the book but for two months they did not prepare a contract. So I was left hanging just waiting and waiting. In I think July or August, they replied with a contract saying I have to foot the bill of 15000 HKD and I worked that out at 3,500 GBP. But that came from nowhere. There was talk of funding at the start but they didn’t say who was funding. Also I would have to fly to HK at my own expense in order to attend my own book launch. Where is the sense in this? When I thought should I pay for this out of my own pocket? I realised I did not want to. If I had 3,500 GBP spare I would rather get my teeth done. That is an investment too.

What about Createspace?

Between the second and third publisher, I started setting up a Kindle and Createspace account. I did not even get to the point of uploading my MS. I just lost interest and I do not want to self-publish. The books looked crude to me. Unless you pay top designers and publishing experts to get it out to a professional level, they did not look right. And to do that we are talking in circles. It would be in the tune of around 3,500 to 4,000 GBP. Which top designer is going to do it for peanuts? I wouldn’t! And I am a designer and have been for the last twenty years! I know what design costs and it costs. Am I a snob?

The third publisher

So I submitted my package to Unbound and heard back after six weeks and now believe it or not I am crowdfunding. A word that was alien to me even last week. It is not who you know but who knows you. i.e. the crowd, the vox populi. It is they who will pay for my blood, sweat and tears, my labour of love, my confection.