Brixton, London, Wed 10 February 2016, 7pm.
HUNGRY – PART I – The Launch itself
Finally the day had come. The planning took about four weeks, six if you include thinking time, and I always include thinking time because without it, the rest won’t follow anyway.
Please can I not have to do a selfie again.
Credit goes to:
Ben Chan for the photographs and the videos. Penny for emceeing. Not only do we share the same Chinese sign and the same birthday, we have shared twenty years of friendship. Geoff (Notes Story Board) for dealing with the 5H1T that day and of preceding days, providing minicab service, helping with things too technical for my vintage brain such as setting up blog and putting my book on Amazon UK:
and looking after my friends and my stuff on the night. Lastly thanks to Sunita for your kindness and your friendship from beginning to end. I could not have done it without you guys. You have made my New Year very special and full of FIRE!
HUNGRY – PART II – How I did it
What is a book launch?
I scribbled down what I thought this should be since I have never done one myself – a reading, drinks, snacks, interview and most importantly, attendees. Without attendees you might as well just read at home in pajamas. Readers, writers, heed – nowadays you have to do everything yourself. Publishers like to know you can work from dawn to dusk until your eyes pop out and know how to save them money by being a know-it-all and do-it-all so that you can make them even more money. I see them as employers. Why should they invest in you if you don’t invest in them? Because you write?
is probably the most important thing. I considered doing the launch at home but it is not feasible with being surrounded by toys, clutter, washing up, receipts, remotes, drying tea towels, and of course, children. Also home was not central and therefore not very professional. However, if I had fewer than 6 attendees I may have had to do it at home so the aim had always been to acquire more than 6 attendees.
I looked up about twenty to thirty pubs in central London with FREE hire of a function room:
After I found these I shortlisted them to six with NO MINIMUM SPEND. That means I don’t have to buy fifty pounds worth of alcohol in order to sell five pounds worth of books. No. No. No. That is what people who waste money do. I don’t and can’t waste money. Why? Because I am a writer. Because I’m Asian.
So how did you find this delightful venue?
By chance at Sunita’s and Rufus’ Christmas party on 18 December 2015, I mentioned the list of these six pubs to Sunita and has she heard of them. They both said, that’s ridiculous, why don’t you have it at the gallery. By this they mean their gallery, Knight Webb Gallery in Brixton London. I was ecstatic. Thereafter, a blog was born, invitations sent out and a guest list made.
Food and drinks:
It was thoroughly enjoyable shopping for the oven snacks at Wing Yip in Croydon and jostle with the New Year shoppers (it was two days before Year of the Fire Monkey started). Before that I also popped into Tesco in Sutton drinks aisle and chose the prettiest looking labels for sparkling wine and sparkling water. I always favoured sparkling over flat white. But let’s be honest, I am not fussy. The label just has to be pretty.
But what happened to the jumbo catering pack of prawn wontons?
I actually bought 96 frozen prawn wontons to take with me. Sadly they did not make it to the gallery. Upon unpacking at home just before going to the venue, they were all rock hard and stuck together. I got very stressed because I could not separate them. Food really stresses me. These supposed shui gow became shrapnel at my lightest touch. I fried 8 just to test if they separated after being fried, and they did not. Therein I stuck the sacrificial 8 in the oven to check if after baking, they separated and they did not. We are talking about it being 3:10pm already. By 4pm I have to do my hair and makeup. There was no time to go back and get another jumbo catering size of anything. M&S Food Hall only had 4 spring rolls and I hate spring rolls. Was nearly in tears. Did you not know that being a writer one also has to have basic culinary skills which I clearly lacked? I rushed to the nearest Tesco Express to buy a bag of Thai Sweet Chilli crisps as that will have to do. Reader. I would appreciate if someone can tell me why the frozen wontons are stuck together and how to unstick them. Tina, Fiona, Siew Fong, Wing Yip, anybody?
is the trickiest part of partying. I was sure I did not want any strangers or press because this is my first time. I may screw up. I only invited friends, family and friends of friends. This is using all my contacts in my email, my phone, FB, because not everyone is on FB and not everyone’s email is in my address book. As I have no PR or PA experience, the complications were the seven categories of RSVPs and the stocktake to match up with the categories, which are as follows: 1/ not sure, 2/ actually came, 3/ want the book but can’t come 4/ said yes initially 5/ said definitely definitely coming on actual day 5/ not coming 6/ not coming and did not say if want the book and 7/ came but did not buy. For these I now have a legend of symbols and colour coordination in order to not get mixed up and lose count of the book-to-people ratio.
Now life is simple because I can re-use the legend for any kind of party organisation.
A checklist is essential for the day of the launch in case of chaos. Anybody with mild OCD will know what I am talking about. Over many days I prepared a list of to do and to bring, which would help me get ready blow-by-blow, the list changed all the time, especially with the food going wrong.
Things to do night before:
Print out story, select bits to read
Rehearse and use stopwatch
Write inspiration and themes
Clear camera memory card
Charge battery and spare battery
Things to bring with me at 6pm by public transport:
Frozen sesame toast to heat up
Bag of crisps
4 copies of book for display
1 sacrificial copy (the one that I have scribbled in and will be reading from)
Golden lucky fountain pen for signing
DIY wire book stand
Small bottle of Thai sweet chilli sauce and one bottle of Kampong Koh garlic chilli sauce (wherever there are Malaysians, you have got to bring chilli sauce and I am not joking)
Spare shoes (wear flat first, change heels later)
hairspray and hairbrush (in case I get blown to bits before I get to Brixton)
Camera, battery and spare battery
Things to come with the Southfields contingent at 7 pm, by car:
The rest of the books
The drinks cooler and drinks (take out from fridge)
No launch is complete without a proper display. Without retail experience or someone from Waterstones to come and tell me what to do, I felt my instinct take over. I needed a stand so I made one that afternoon itself out of a wire coat hanger so my poor jacket has to lie down on the chair now. If a book is standing up, it can be seen through the shop window by passersby on Atlantic Road.
If anyone wants me to help do event management and plan your book launch, for a very REASONABLE rate, I have all the resources now. I can set up all the technical stuff. Can even do piano playing. Just, please, no catering.