crowdfunding

CRY OF THE FLYING RHINO Sneak Preview: Doing my Bit for Postcolonial Literature:

Heart of Glass: Front cover done. Back blurb in progress.

Some delays in August because I was torn between two cover options both of which I liked. Now we’re done being torn. Very exciting. Clue: 1980s! Yes!  In sports news, Cry of the Flying Rhino: Hong Kong – the prize giving ceremony and launch is now only 4 weeks away!

I have been living in Hong Kong time and refuelling on carbs, waking at 2 or 3 am to do live edits and emails in order to not lose a day each time an email comes from the publishers. The 4 rounds of edits are done now. I’ve designed the cover, prepared a Sino-Malay glossary, a map of South East Asia (aside: after Illustrator crashed at 5 am, had to have a go in Photoshop). You don’t realise what goes on backstage. Months and months of prep, and before that, years and years of writing.

Forget the lip gloss. This is the harsh terrain of pre-press. I climb a small mountain every day.

Before you say Mazel Tov,  this book has some history because it was written 12 years ago, been through 14 drafts, and “many” rejections and you know why? It is a bit controversial. Not very, just a bit. Many, many times I wanted to delete it from my hard drive and throw the damn thing away. What saved me from doing it was the voice over my shoulder. Cry raises uneasy themes like race, religion, class struggle, colonisation, diversity, poverty, capitalism, exploitation. All my pet topics, all-in-one.  They are under-represented in English fiction, especially by non-English writers for whom English is a second language.  The themes in Heart of Glass are: imprisonment, greed, displacement, cultural identity. I only speak the truth, dressed up in fiction. I express myself best through music and fiction. 

Some inciting images. These fascinating images sparked off a million ideas before one or two story threads led to writing Cry. I first saw this image of girls tattooing girls and also a photo of this sign on my one trip to Borneo:

I am thrilled that the judges of the prize can see the truth and my point. That is actually the real prize for me, not the prize itself. There’s a door I’ve opened. Through Heart of Glass, I have gained your support and my voice may at last be heard. The next update on Heart of Glass will be very soon. As usual your comments are welcome.

A Slacker’s Lesson in Promotion

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1/ Someone once said “Writing is Showbusiness for the Shy”.

Events/talks/gigs to promote one’s paperbacks is quite a nice thing to do if you are a) young or b) young at heart or c) have tons of time or d) all of the above ideally. As I am having a déjà vu, this method is not commercially viable, sustainable or cost-efficient for me.

2/ Lessons from Satsuma:
In the good old days of the 90s and 00s, I was gigging with my band Satsuma and in those days people actually bought CDs. I know. At times we played to 5 people and at times 500. You would still put your 110% into it like every gig is your last ever gig. You could sell between 0 to 40 CDs per gig. If you don’t lose money per gig, you’re laughing.

3/ Highs:
Actual sales, new and old fans, actual gigs, photos shoots, stylists, cover design, interviews, excitement, adrenalin. Remember this is the only thing that the audience sees and wants to see.

4/ Lows (time, energy and costs):
Travel, the hours and hours in the rehearsal rooms, recording your EP, five hour sound checks, the travel time and journeys through every kind of weather, loading and unloading at all hours of night or day, flat tyres at 1 am in the icy rain. Nothing is quick, even when I was driving the van, which saves time and money for everybody else. All of this takes an astronomical amount of time and energy, which I no longer have due to having young children and two jobs and a few time-frittering hobbies.

5/ Sour grapes:
The only worse thing than being a complete non-success is a tiny bit of success because that lured us into the belief that there was hope in any of it and therefore more and more time, money and energy should be recycled and ploughed back into gigging and promotion. At some point the balance must have tipped because I was unable to write any more songs. You can burn out from promotion and marketing (and this is before social media). There is no end to it. As someone from the late Slacker generation which is of course in itself a total farce, I may still uphold an optimistic yet cynical view of promotion because I am still constantly figuring out what to do by doing.

6/ Lessons from Hong Kong:
“Yeah, whatever.” Said the Slacker. Despite being on the Unbound and the HK publisher’s conveyor belts, I cannot figure it out. There is no right or wrong. The HK guys say a different thing altogether from Unbound forum. Their view in one line: Forget social media. Stick to word of mouth. Have more parties, sell more books. If books don’t sell, write more books, have more parties. Wanna be a writer? Write more books. Wanna sell books? Write more books. Wanna win a prize? Write more books.

7/ Lessons from crowdfunding:

The Unbound publishing model works for the author because through crowdfunding an author already has shifted between 190 to 300 books. That is more books than you will sell at any gig!

The Brief Crowdfunding Pitch De-Brief

So you have pitched and now you are wondering how the hell did I do?

1. On the pitching letter. Make it pithy and make each one the best letter you ever wrote. If you know them v well, aim for the heart. Go deeper. Ask how Anna’s Grade V piano exam went and how James’ operation in July went for instance. This is to show you have a very good memory. A pitch is not a friendly email and a friendly email is not a pitch. Each pitch has to be tailor-made. The hello how are you is very impersonal and could be cut and pasted from another pitch. If you are close to them, then show them that this project is close to you by being specific. If you don’t know them very well, see this other post, Your Crowdfunding Pitch Letter.

2. On being ignored. Do not take it personally. It’s sales so it’s irritating for both seller and buyer. I understand what you’re going through, it’s very hard to stomach it. We have all suffered. “A moment of optimism will save you a hundred days of sorrow”- Chinese proverb

3. On rejections- it’s to do with courses for horses – naturally your own project is close to you but literally no one cares and no one is thinking about it.. E.g. 1 More than half of my close family on my mother’s side are all born again serious religious types. Why would/should they support my book about immorality and the life of excess in the west?! I respect them for that.
E.g. 2 You may have made the best banana cake in the world but if they don’t like bananas and/or they don’t like cake they will just not buy your product. There is no try before you buy. Therefore in your pitch you have to work out why they need to fund this project. It could be as simple as they like you and they want to support you. In fact I recall many instances where I end up buying some beauty product I don’t even want or like because I really like the seller and I bonded with her/him. Also eco, yes, sustainable, yes, ok whatever, I’ll just shut up and hand over my credit card. What usually sounds good is probably good.

4. It’s just statistics or a numbers game. If you ask 100 people to a party and thirty say yes then that’s not a bad return. If you increase that to a thousand and three hundred say yes then you’ve got it! It’s a party!

5. There is no 5. Just go back to the Thing about the moment of optimism.

Your Crowdfunding Pitch Letter

The letter needs to be pithy and to the point. Short direct pitches work better cos firstly people have no time and secondly they have no patience. It should be in three paragraphs only.

The first paragraph:

Introduce your product and what it is. Learn to cut out all that “how are you hope you’re well” nonsense. I was told that unless you can be specific about people’s children’s names, get straight to the point. They will sniff out the sales pitch so you might as well pitch. “Hi, I’ve written this book called “I am Dying Here” about blah blah and I’m crowdfunding it with my publisher So and So.. etc ”

The second paragraph:

Explain why they should support you. It could be you know them or can find some connection between you as the seller and them as the buyer. It could be you don’t know them but you share an interest. You are identifying them as your tribe. Here is where creative writing is useful. You can say, I am poor, I am new. I have never done this but I am trying. There are so many reasons and you just have to be straightforward and honest and just pick maximum three. I am poor and I am new at this counts as two. You like banana cake? You like cake? Well I am selling banana cake. It is the best. You like post-punk clothes and accessories? Well actually I am selling post-punk clothes and accessories. Whatever it is that they are into, you must find it and tap in. Don’t think about yourself. Don’t think what you are into. Think what they are into.

The third paragraph:

Explain how they can support you. Give them the cheapest way they can support you and easily. Tell them that it starts at 10£ (as in my case crowdfunding my book). Forget the rest of the reward levels. Just forget it. Don’t try to upsell people when this is simply a consumer item. You are trying to get numbers as it is a numbers game. You are not selling a single luxury handbag for £6,000. This is a cheap thing. Most people I know have no money so why worry them that there are levels. If they have more than 10£ then great. They will give more once they trust you and your tactics. Trust is worth more than love. They don’t have to love you or your product but they must trust you in order to hand over cold hard cash or card.

Lastly, it’s not very obvious but think and write clearly. The clearer you think before you write the better your writing will be (this is true of all writing). Do not ever wander out of the context of the pitch. See also Your Crowdfunding Pitch De-Brief.

If you want me to check over your pitch, I will be happy to do so. Of course, I am no expert. No one is. They all learn from experience. Those who say they are experts are charlatans. They are selling snake oil. How can anyone be an expert when I just explained to you every single pitch is tailor-made, customised for each customer? No two customers are alike. Unless you are selling phone covers, no two creative products are alike. Would you think that as a customer you are exactly like someone else of a different age, gender, from somewhere else in the world? No! We are all unique. Therefore every pitch must be made unique and hit the heart and the mind of your intended customer with utmost precision.

Editing, schmediting and COVER DESIGN!

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I have been working on the cover design with the graphic designer who has designed bestsellers like The No. 1 Ladies Detective Agency by Alexander McCall Smith and Marina Lewycka’s A Short History of Tractors in Ukrainian. As a designer myself, I find it both easy and hard to take the back seat and let someone do the driving. I’ve even done a moodboard, see below, as the designer inside me always kicks in when you don’t want it to, like at 5 am. The last update I wrote was 24 May just before half term break. I seem to be making updates just before the end of term. Today is the last week of term. Subliminally I don’t know if I will survive school holidays. That is why I have to do my updates just before school breaks up. Question time: “Where’s. Me. Book. Where’s. Your. Book. Where’s. OUR. book.” Answer: It will be out soon – follow these updates closely from now. The clock is ticking. Baby will arrive soon. Parents, be brave! Writers, be braver!

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REVIEW: Secret retro gig on Saturday 10 June 2017 for Writers!

… celebrating for the first time with Unbound authors. It has been 12 or 13 years since I did my MA and listened to ‘readings’ from a writers’ group. I was touched that my new international writer friends had travelled from all over- Italy, Coventry, Winchester, Oxford and London of course, to my corner of SW London. It reminded me of the old days (1990s) of writers group where you meet in writers’ homes. There were no photos because no one carried such as thing as a camera around let alone a phone. I deliberately did not take photos of our secret gig on Sat 10th June. And definitely none of food!

In the old days you actually had to call people on their landlines (Hello? Hello? Are you coming tonight? Did you know it is tonight? I left so many messages on your ansaphone? I gotta go now, the boss is back. Click.) during your lunch hour from your office phones as there was no mobile phones or email then, or you had to actually use your landlines in the evenings from home. Today’s gig was intimately organised via Messenger, and not EventBrite or other invitation platforms.

For this event I invited everyone but I naturally hoped that not everyone of the 201 UB authors would turn up. During lunch we chatted about writing, publishing, agents, everybody’s experiences of the C-word*. After pizzas, salads, chicken legs and mojitos, we heard everyone’s work interspersed with cake, prosecco and tea break. We heard Jessica Duchen‘s new magical realist writing (Jessica is author of Ghost Variations), from Tamsen Courtenay, author of Four Feet Under, about the plight of the homeless, the only non-fiction writing in the group, an ‘uncut’ exclusive excerpt from Patrick Kincaid‘s The Continuity Girl. Jennie Ensor read stalker-point-of-view excerpts from her thriller Blind SideDamon Wakes, author of Ten Little Astronauts, read interactive fiction from his 150,000 word “Girth Loinhammer’s Most Exponential Adventure” coming out this year on a Spanish label. I didn’t read from my Unbound book, Heart of Glass, instead read an old short story published in the Silverfish New Writing 4 anthology called “Friday Night at the Pheasant”. For those of you who did not hear but would like to read it, click on the link. Yvonne Lyon left her Prologue from the Burning Road: Book One: Moorland on the bus so she didn’t get to read it! For those of you who would like to read it, it is here. Yvonne is a friend from 2001 and we met in south of France on a writers’ retreat week.

It was a really heartwarming experience and support group which reminded us that before social media and all this nonsense, we were and are writers, and after social media and all this nonsense, we were and are friends. I can probably qualify as a tea girl now that I managed to make English tea. I think some of the other writers from the southern contingent would be fighting and elbowing their way to host the next secret gig. Whose turn next? Tune in to find out!

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PS. No one even mentioned the elections which is unbelievable? How retro is that? Remember the ancient caveat: Do not talk politix at writers’ do’s.

*crowdfunding

Nasi lemak at Dapur while awaiting new passport

IMG_5556There has got to be a thrill to be subjected to a six hour wait to get one’s new passport in this day and age. And that thrill is Dapur, a Malaysian diner about three minutes’ walk from the visa and consular office at the Malaysian High Commission in London.

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Dapur means kitchen. It’s perfect for those who want an honest no frills lunch street food treat. And I seem to have had this same meal twice in the two times I’ve been here – nasi lemak. Also on the menu is lamb kurma and butter chicken, see the blackboard menu. But I really just like a simple meal. Actually except for the cardboard box it came in, it is very authentic but I do miss the pyramidal banana leaf package that it SHOULD traditionally come in. As I have a loyalty card I will definitely be back! IMG_5560

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A trip to Dapur helps to break up the staggeringly mind-numbing six hour wait at the immigration office and you really cannot get cross with them because they are all, the adiks, kaks, enciks, all the officers, clerks whoever they are, very sweet and kind. Service with the Malaysian smile so you might have to forgive them the terrible system issues and errors and delays.
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100% in 100 days: Crowdfunding my book “Heart of Glass”

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Crowdfunding. Is. Over. The three big little words. 100% in 100 days. And the last 3%? Was the longest, shortest journey in the world (I used to say that about giving birth: new person travelling down 62mm birth canal takes what? Anything from about 2 to 20 hours.) But what a push. What a journey. Made me laugh, made me cry, made me wait, made me cry some more, made me eat carbs. The congratulations have been pouring in from y’all. Since last post, Stephen McGowan, Mary Fivey, Gemma Lloyd-Jones, Jessica Duchen, Lisa Radoje, Lulu Allison, Johari Ismail (my repeat patron!), Jacqueline Sardinas, Nicole Vatanavimlakul have come on board the Heart of Glass cruise and others previously named. 100 days is not long for someone who has been writing for 40 years. So many, many thanks to you. Supporters, apparently you get a top quality, first edition, limited edition paperback, months ahead of the shops – which I did not know before. That’s a bonus, right? A surprise!

If you would like to become a patron, you can! Up to the point where in some factory they press print, you can still have your name listed. Head over here.

Next step: editorial team will be in touch with me in the next week or so to introduce me to my developmental editor and start the editorial process. More news to follow very soon! I love to hear from you. Please leave me your feedback or comments. If you liked the vlog, please share.

“Ya’ve been a wunnerful audienz.”- Elvis Presley

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What has the 1980s Reagan era got to do with it?

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Welcome to the Cinema. Make yourself comfy and watch my 1980s-inspired show. Go on! It’s only 1 minute 19 sec long, I swear. Join in the discussion. The 1980s Reagan era was a time of excess, greed and materialism. Do you agree? Which song or songs from the 80s do you identify with which reflect these values? OK I’ll start. “I’m Coming Out” by Diana Ross. Why? It’s disco, innit.

To everybody especially those passengers who have just boarded HMS Ivy the Heart of Glass cruise in the last three weeks – Hello to Andrew Lee, Serena Lowe, Paul Greenleaf, Tracey Husbands, Peter Fuller, Serif Jones, Simon Vrij, Amy Carr, Clair Whiteman, Nadege Houlbrooke-Bowers, Charlotte Callister, Rebecca Ollis, John Wong, Sadie Nathanson-Regan, Mihori Erdelyi, Cissy Piercy, Lesley Ewels, Vanessa Moloney, Stella Soh, Gloria Chin, Kate McVeigh, Hugh Graham, Shirley Hartley, Luciana Sena, Lee Eng Seng, Emma Chase, Simon Miller, Sophie Chong, Vivienne Woon, Ania Kielbasa, Emma Bowman, Andrew MacDonald, Maria Donoghue, Sandy Noble, Sabine Goodwin and each of you previously thanked for joining the Heart of Glass journey. We are 161 strong today, we are 88% funded, 12% to go. Apologies if I have not already contacted you directly to say thanks – it is because I do not have your contact details.

To be a patron, please go here.

I hope you are enjoying the Vlogs. Please leave me your comments, questions and feedback below. I love hearing from you. Ivy

PS I am really rocking this hilarious 1980s big hair, soft focus, gothic frilly top look!

 

“Support a JB writer’s book project” article by blogger Peggy Loh

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Blogger Peggy Loh is a writer herself. She is, like me, born a writer, and born and raised in Johor Bahru. She is a writer with the New Straits Times.

Read Peggy’s detailed and insightful write-up here of Heart of Glass and of me. Check out her blog also at peggyloh.com which is called MY Johor Stories. Her blog has a wonderful vintage feel as she knows the old world well and tells her stories vividly and with so much atmosphere.