So you have pitched and now you are wondering how the hell did I do?
1. On the pitching letter. Make it pithy and make each one the best letter you ever wrote. If you know them v well, aim for the heart. Go deeper. Ask how Anna’s Grade V piano exam went and how James’ operation in July went for instance. This is to show you have a very good memory. A pitch is not a friendly email and a friendly email is not a pitch. Each pitch has to be tailor-made. The hello how are you is very impersonal and could be cut and pasted from another pitch. If you are close to them, then show them that this project is close to you by being specific. If you don’t know them very well, see this other post, Your Crowdfunding Pitch Letter.
2. On being ignored. Do not take it personally. It’s sales so it’s irritating for both seller and buyer. I understand what you’re going through, it’s very hard to stomach it. We have all suffered. “A moment of optimism will save you a hundred days of sorrow”- Chinese proverb
3. On rejections- it’s to do with courses for horses – naturally your own project is close to you but literally no one cares and no one is thinking about it.. E.g. 1 More than half of my close family on my mother’s side are all born again serious religious types. Why would/should they support my book about immorality and the life of excess in the west?! I respect them for that.
E.g. 2 You may have made the best banana cake in the world but if they don’t like bananas and/or they don’t like cake they will just not buy your product. There is no try before you buy. Therefore in your pitch you have to work out why they need to fund this project. It could be as simple as they like you and they want to support you. In fact I recall many instances where I end up buying some beauty product I don’t even want or like because I really like the seller and I bonded with her/him. Also eco, yes, sustainable, yes, ok whatever, I’ll just shut up and hand over my credit card. What usually sounds good is probably good.
4. It’s just statistics or a numbers game. If you ask 100 people to a party and thirty say yes then that’s not a bad return. If you increase that to a thousand and three hundred say yes then you’ve got it! It’s a party!
5. There is no 5. Just go back to the Thing about the moment of optimism.
The letter needs to be pithy and to the point. Short direct pitches work better cos firstly people have no time and secondly they have no patience. It should be in three paragraphs only.
The first paragraph:
Introduce your product and what it is. Learn to cut out all that “how are you hope you’re well” nonsense. I was told that unless you can be specific about people’s children’s names, get straight to the point. They will sniff out the sales pitch so you might as well pitch. “Hi, I’ve written this book called “I am Dying Here” about blah blah and I’m crowdfunding it with my publisher So and So.. etc ”
The second paragraph:
Explain why they should support you. It could be you know them or can find some connection between you as the seller and them as the buyer. It could be you don’t know them but you share an interest. You are identifying them as your tribe. Here is where creative writing is useful. You can say, I am poor, I am new. I have never done this but I am trying. There are so many reasons and you just have to be straightforward and honest and just pick maximum three. I am poor and I am new at this counts as two. You like banana cake? You like cake? Well I am selling banana cake. It is the best. You like post-punk clothes and accessories? Well actually I am selling post-punk clothes and accessories. Whatever it is that they are into, you must find it and tap in. Don’t think about yourself. Don’t think what you are into. Think what they are into.
The third paragraph:
Explain how they can support you. Give them the cheapest way they can support you and easily. Tell them that it starts at 10£ (as in my case crowdfunding my book). Forget the rest of the reward levels. Just forget it. Don’t try to upsell people when this is simply a consumer item. You are trying to get numbers as it is a numbers game. You are not selling a single luxury handbag for £6,000. This is a cheap thing. Most people I know have no money so why worry them that there are levels. If they have more than 10£ then great. They will give more once they trust you and your tactics. Trust is worth more than love. They don’t have to love you or your product but they must trust you in order to hand over cold hard cash or card.
Lastly, it’s not very obvious but think and write clearly. The clearer you think before you write the better your writing will be (this is true of all writing). Do not ever wander out of the context of the pitch. See also Your Crowdfunding Pitch De-Brief.
If you want me to check over your pitch, I will be happy to do so. Of course, I am no expert. No one is. They all learn from experience. Those who say they are experts are charlatans. They are selling snake oil. How can anyone be an expert when I just explained to you every single pitch is tailor-made, customised for each customer? No two customers are alike. Unless you are selling phone covers, no two creative products are alike. Would you think that as a customer you are exactly like someone else of a different age, gender, from somewhere else in the world? No! We are all unique. Therefore every pitch must be made unique and hit the heart and the mind of your intended customer with utmost precision.
Robert Raymer is an American writer and writing facilitator from Grove City, Pennsylvania, who now lives in Kuching, Sarawak on the island of Borneo.
I have met Robert just once. I mentioned him in another blog post called “My First Prize-winning Story was typed on this typewriter” about when I first started submitting my work to competitions and won a short story workshop as a prize for a story I entered. I was 17. I had travelled to the big city of Kuala Lumpur for the first time as part of the prize was attending this workshop. I had never been to KL on my own before. I was totally naive and he was the first American I had met and I thought hey, this glamorous guy must be a movie star from Hollywood as all Americans were movie stars, were they not? The only other white people I had ever met were three women preachers or missionaries from my mum’s home church who played the church organ, wore frocks and sandals and sang gospel hymns all in harmony. They were not film stars. They were Methodists from New Zealand.
It was thirty years ago. I am now 47. About twelve years ago, Robert was the editor for an anthology of short stories called Silverfish New Writing 4. He selected and edited my short story entitled “Friday Night at the Pheasant”. I have lost touch and found him again, thanks to the internet. It seems that life has its circular way of making sense.
I am really honoured that I got to interview Robert here. I have read most if not all of Robert’s stories and what comes across is that he really loves writing and his work is accessible. He writes with kindness, passion and humour. Here he shares with honesty his invaluable experience, hard work and expertise as a writer which he has gained over many decades, his lessons learned and re-learned, the dedication and sacrifices he and his family have made. Warning: This post is a treasure trove. Look away now if you do not wish to know the skill, hardship and labour of love that is the writing life.
1. How did publishing your first book change your process of writing?
Usually once you publish a book, you move onto the next one, but when the publisher, Heinemann Asia got bought out and the buyer got bought out, too, and dropped their whole line of fiction, I found my three-year-old collection of short stories orphaned. So I kept revising the individual stories, trying to sell them to markets outside of Malaysia/ Singapore. Then a Malaysian lecturer wanted to use my now-out-of-print book for his course on post-colonial writing, so I contacted another publisher that said yes. But first I took a hard look at the stories, hired an editor to rip them apart, and then I overhauled the stories, adding back-stories, changing endings, even doubling several stories in length. After moving to Sarawak and not finding the book in the stores, the Malaysian publisher blamed it on the Singapore distributor refusal to ship the books because of the additional costs, so with his blessing I switched to a third publisher, and revised everything again. That third collection, with the addition of two stories, won the 2009 Popular Reader’s Choice Award and was translated into French. Those original 15 stories (minus one, plus two) have been published 80 times in twelve countries. I even blogged a story-behind-the-stories series, pointing out the significant changes for each story that led to their publications locally and overseas.
The lesson, even though a book is published, doesn’t mean you can’t improve it.
That surely applies to unpublished novels that I felt could’ve been published a long time ago— I’ve had offers, but I didn’t think it would ever get out of Malaysia or Singapore. The heavily-revised books are so much better than what they would have been had I settled for a local publisher.
2. What was the best money you ever spent as a writer?
Investing in myself by moving to Malaysia to write full time (and taking the slow route, backpacking nine months until I got dysentery),
after writing “Mat Salleh”, a short story about meeting my Malaysian-in-laws, later published in the UK, and completing the first draft of a terrible novel to prove that I could at least stick with it. As a footnote, that “Mat Salleh” story attracted the attention of Ohio University (USA) twenty years later who wanted to film it; instead they opted to film another story of mine, “Home for Hari Raya” in Malaysia.
3. How long were you a part-time writer before you became a full-time one?
That’s a tricky question. I was a part time writer for a few years in the US but chose to move to Malaysia in order to write full time, though I was mostly living off savings. Once that money ran out, I went back to working/teaching full time and writing part-time for another twenty years.
Although I write full time now, I’m also a house husband looking after two boys, age 10 and 13.
For now, I’m not making enough to support myself full time, but that is a trade off we made….Living in Malaysia, in Borneo, as a writer is a lot cheaper than living in the US or the UK. Now and then, when my wife has a really bad day, she’ll ask me for a progress report to keep me honest…Luckily, one of the perks for her job is travelling every year to Germany and then taking an extra week to travel in Europe while I stay home with the kids…
4. How many hours a day do you write? Tell us about your day.
Writing full time when you have children rarely means writing full time.
Since my elder son started to attend afternoon school my day has become topsy-turvy. On school days I’m up by 5:30 and by 6:00 the children are en route to school and I’m free to write until about 10:15. Then I have to cook and feed my elder son and take him to school and pick up my younger son and feed us both lunch. By 2:30, I’m back to writing. On the evenings that I cook, I stop around 6:00 and if I’m lucky, I can get back to work by 8:45. By 10:00 I’m usually in bed. The days I don’t cook dinner, I can work from 2:30 until about 7:45 and be back to work by 8:30 until 10:00. Of course not all of that is sole writing time, since I do have children,
but when I’m pushing a self-imposed or a real deadline, I’m surprised by how much work I can get done when I focus on the work and ignore distractions, including my children, who naturally take advantage of me….
Weekends depend if they have any school activities (swimming) on Saturday morning or tuition in the afternoon and our plans to watch a movie or go out for dinner. Sundays, after cooking brunch, I usually write all afternoon, often into the evening, especially when pushing a deadline.
5. What advice would you give writers who are facing only rejections?
If you are getting rejections that means you are writing and submitting your work and that is good.
No rejections, usually translates into not writing or not submitting your work. It’s all about perseverance and writing better stories and revising and outlasting those rejections. They say you only fail as a writer when you stop writing, so don’t stop writing! Remember that every best-selling author, every published writer started out getting rejected again and again! They didn’t give up; they persevered. The question you have to ask yourself: will you give up or will you persevere? Also read widely and read successful books you would not normally read to see what makes them successful. Read, learn and apply what you have learned to your writing. Self-help books do help!
6. Have you read anything that made you think differently about fiction?
Rarely do I read any book that doesn’t make me think differently about fiction.
When I read good non-fiction it can read like fiction, if it has a good story to tell in an interesting way. This used to surprise me, but good fiction can also read like non-fiction (think memoir—James Frey, anyone?) if your characters and setting and all the details ring true and seem real to the reader, even if you’re making most of it up, so long as the story is good.
7. What is the most difficult part of your artistic process?
Other than financial, it is patience and knowing when your work is ready for publication and not just because you are tired of monkeying around with it and can’t wait to become rich and famous. It’s having the courage to accept that maybe it’s not the best it could be and then rolling up your sleeves and revising it yet again.
Having gone through it again, if done earnestly, you’re often glad that you did, surprised by how much you were able to improve the manuscript on nearly every single page!
So keep doing that! I now go through each chapter three times whether it’s my 5th, 10th or 20th draft, after I’ve printed it out and line edited it, and the changes I keep making are immense….And I thought it was already good, ready to be published! So you can either blame the agents and the publishers or get back to work and find out what’s missing or what could be fixed or improved.
8. What are you working on now and what are you planning on writing next? Tell us about your next project.
I have sequels planned for three novels that I wrote, including one set in Penang, which will be sandwiched between two other novels, part of a trilogy.
Originally I hadn’t planned a trilogy, or even a sequel, but when I realized both novels could be related, I changed the character in the second book to match that in a much earlier novel, and reconciled the dates, the back-stories; but then I realized that I had always planned to write a third novel set in Penang based on an incident that happened to me and I thought, this might work between the other two books, involving the same character. Since I had purposely introduced a new character at the end of the first book who would be one of the main characters in that now third book, she could be in the second book, too, along with several upcoming characters. So that second book is starting to feel like a prequel to that third book. Also, I had written a novel set in the US about a shooting incident involving a child, and I have two novels planned as sequels. Then last year I adapted a screenplay into a humorous novel about a hapless spirit helping a boy find a new mother. Of course, I have a sequel planned for that….In fact, I was itching to start either that or the other set in the US by mid-July while waiting for the results of the Faulkner-Wisdom contest where I have submitted five novels.
But two weeks ago, while showering, I suddenly found a way to begin another novel idea that I had been collecting notes on that I felt was more marketable, so I put everything else on hold.
Since I’m still in the early stages of writing the first draft, I don’t want to let the genie out of the bottle before I finish writing it. Based on past experience, the drive to write the story is gone once you start talking about the story. You can talk the story right out of your system. Write it first, talk about it later when the story is written or it’ll always be just another idea that you never got around to write. I figured if never got another new idea for another novel, I could spend the rest of my life happily writing sequels based on the notes I already typed into my computer (dozens of pages for most, others a whole lot more) and that’s not a bad feeling….I admit, at times, I do feel like that donkey that starves to death because it can’t decide between two stacks of hay. So finding a third stack can be a real life saver…
9. If you didn’t write, what would you do for work?
Edit…which I do now and then. Having taught creative writing for thirteen years at two universities and having line edited about a thousand manuscripts, I know I can help other writers because I can see what they are missing. Of course, it’s always easier to see the flaws in someone else’s work than your own, but after a while, you see similar flaws in your own work and because you were able to fix their work, you can now fix yours….
And if you had stopped writing for any reason, you would think, hell I can write better
than that, and this would lead you back into your own writing and editing your own
Thank you so much Robert for the incredible interview! I can’t wait to hear the results of the Faulkner-Wisdom Competition and please join me in wishing him every success. I hope he starts on the seeds of his new novel imminently. Find him at www.borneoexpatwriter.com. Read his entertaining and insightful blog here.
Named as one of the “50 Expats You Should Know in Malaysia” by Expatriate Lifestyle magazine (January 2010), Robert Raymer’s short stories and articles have appeared in many publications including The Literary Review, London Magazine, Thema, Descant, The Writer and Reader’s Digest. One story from Lovers and Strangers Revisited has been used for the Cambridge International Examinations and others have been taught in Malaysian universities, private colleges and Sijil Pelajaran Malaysia literature in secondary schools, as well as in a high school in Canada. He was the editor of Silverfish New Writing 4. Three of his novels have been “short-list” finalists in the 2009 and 2011 Faulkner-Wisdom Novel Competition.
I am thrilled my first novel Cry of the Flying Rhino has won this prestigious international literary prize for an unpublished full-length work of prose fiction.
Winning the 2016 Proverse Prize is important in promoting excellence in literature and the love of and for books, across all boundaries of race, country, creed. International writing is still at the heart of postcolonial literature, which as a Commonwealth writer, I am proud to represent. Results were announced in the spring reception in Hong Kong on the evening of Thursday 27 April 2017. Cry (89,119 words) will be published in November in Hong Kong this year. I will travel there to receive the prize, to meet the judges, the publishers, readers, writers, guests, the organisers and finally,my book.
I entered the competition on 19 May 2016 before I even wrote to Unbound regarding Heart of Glass. It is a cash prize of 10K HK dollars (look it up, pound has gone down) and publication of the book. Having written for some 40 years with so much blood, sweat and tears (cliche, sorry, yes I know, but how else to put it?), indeed I am crying and my skin is thick as a rhino’s. I have managed to get not just one book out, but both, this year. Although it seems like a coincidence, it is not. I only started submitting my work with any seriousness last year and despite everything,
I carried on like some kind of bumper sticker. (“If life gives you lemons” etc). Rejection after rejection (the holy grail of all writers) and eventually acceptance.
About the book:Cry of the Flying Rhino, told from multiple viewpoints and in multiple voices, is set in 1996 in Malaysia and Borneo. Malaysian Chinese GP Benjie Lee has had a careless one night stand with his new employee – mysterious, teenaged Talisa, the adopted daughter of a wealthy, crass Scottish plantation owner, Ian, in the provincial Malaysian town of Segamat. Talisa’s arms are covered in elaborate tattoos, symbolic of great personal achievements among the Iban tribe in her native Borneo. Talisa has fallen pregnant and Ian forces Benjie to marry her. Benjie, who relished his previous life as a carefree, cosmopolitan bachelor, struggles to adapt to life as a husband and father. Meanwhile, an Iban called Minos has languished in a Borneo prison for 10 years for a murder he didn’t commit, and is released into English missionary Bernard’s care. When one day, a Minos and his sidekick Watan appear in Segamat, Benjie has to confront his wife’s true identity and ultimately his own fears. He has only just noticed that he is losing money in large amounts. Could the tattoos be the key to her secrets?
About the publishers: Proverse Hong Kong is based in Hong Kong with regional and international connections. The International Proverse Prize for Unpublished Non-fiction, Fiction and Poetry is open to all irrespective of residence, citizenship or nationality. The Publishers were born in the UK and have lived and worked in many countries. They visit Australia, Europe, Japan, Mainland China, Malaysia, New Zealand, Singapore, the United Kingdom and the USA.
Previous winners of the Proverse Prize: Rebecca Tomasis, for her novel, “Mishpacha – Family” Laura Solomon, for her young adult novella, “Instant Messages” Gillian Jones, for her novel, “A Misted Mirror” David Diskin, for his novel, “The Village in the Mountains” Peter Gregoire, for his novel, “Article 109” Sophronia Liu, for her collection of sketches, “A Shimmering Sea” Birgit Linder, for her illustrated poetry collection, “Shadows in Deferment” James McCarthy, for his biography, “The Diplomat of Kashgar” Philip Chatting, for “The Snow Bridge and Other Stories” Celia Claase, for her essay and poetry collection, “The Layers Between” Lawrence Gray, for his novel, “Adam’s Franchise” Gustav Preller, for his novel, “Curveball: Life never comes at you straight”
I was on around Day 27 of NaNoWriMo and doing quite well I thought, writing my third novel, with my word count of c 24,000 when suddenly I was hit with news that I was being offered a book deal by Unbound, an imprint of Penguin Random House. The caveat was that it will be through crowdfunding. I will have to reach the target before the book is published in both digital and paperback.
Three publishing deals this year:
Before I submitted to Unbound, I already submitted to two other digital publishers. The first came back to me in June this year. and the deal was not bad and not good. I had a friend Keith of Strident Publishing look at the contract in detail and fine-toothed combed it. Armed with about 14 questions regarding the contract, I emailed them to the publisher (let’s call them X). But X never replied. Therefore I concluded X just want your MS to put out there in order to make money. All I wanted to know was how much are they selling each copy for, so I can work out my cut. They did not even have the courtesy to reply saying, actually we don’t answer questions. So I moved on.
The second publisher, let’s call them Y, were in Hong Kong. As my book is partly set in Macau, I tried a Hong Kong publisher. They were great at communicating and absolutely full of ideas, they loved the book but for two months they did not prepare a contract. So I was left hanging just waiting and waiting. In I think July or August, they replied with a contract saying I have to foot the bill of 15000 HKD and I worked that out at 3,500 GBP. But that came from nowhere. There was talk of funding at the start but they didn’t say who was funding. Also I would have to fly to HK at my own expense in order to attend my own book launch. Where is the sense in this? When I thought should I pay for this out of my own pocket? I realised I did not want to. If I had 3,500 GBP spare I would rather get my teeth done. That is an investment too.
What about Createspace?
Between the second and third publisher, I started setting up a Kindle and Createspace account. I did not even get to the point of uploading my MS. I just lost interest and I do not want to self-publish. The books looked crude to me. Unless you pay top designers and publishing experts to get it out to a professional level, they did not look right. And to do that we are talking in circles. It would be in the tune of around 3,500 to 4,000 GBP. Which top designer is going to do it for peanuts? I wouldn’t! And I am a designer and have been for the last twenty years! I know what design costs and it costs. Am I a snob?
The third publisher
So I submitted my package to Unbound and heard back after six weeks and now believe it or not I am crowdfunding. A word that was alien to me even last week. It is not who you know but who knows you. i.e. the crowd, the vox populi. It is they who will pay for my blood, sweat and tears, my labour of love, my confection.
When the thing is virtual, digital, electronic, unreal:
Through the years I must have received more than a hundred rejections or several hundred (if you count the electronic ones). Yet I seemed to have somehow ignored, shrugged off, be cheered by, be angered by, rejuvenated by, devastated by, thwarted by, enriched by, encouraged by, empowered by or simply unaffected by them.
Many times I wanted to drag the document into the trashcan icon on my computer. No one stopped me and at any point I could have done this especially when I was drunk, pig-headed, feeling strong or all three, and I am often all three.
Writing is sadomasochistic because…
…nobody cares. Many times I said I should just GIVE UP. Even though Winston Churchill said never ever to do such a thing. Did I mention I am a true artist? I will probably cut off my ear soon. You don’t write because of self-belief. You can’t. No fiction writer truly believes fiction unless they are only five. I don’t believe anything. I have to write because otherwise drops of blood would appear on my desk. That’s why it is sadomasochistic.
Nobody likes it, nobody even reads this sh1t. Yet stuff I wrote did not end up in the trashcan icon. How easily one’s life’s work is dumped by computer. Friends have told me to keep this sh1t no matter what.
When printed out, real, physical:
Now I am terrified. This is the first novel I wrote. I have a second one. They are both unpublished. But I have printed out just the first one. This is because I had to send it off for a competition.
This thing that I wrote for so many years exists. It can even sit on a table or a floor and look at me. I really did spend sh1tload5 of time, years and years, forming words, forming sentences, making it, carving, whittling, planning, thinking, typing, reading, re-writing, cutting, adding, cutting, adding, and breathing it to life. This thing! This monster. It is real. It is 281 pages, can cause paper cuts, and has serious weight. It is 3D, it has thwack factor. (That means you can thwack someone with it and they will end up in A&E). It may even move me. That is what has changed today.
Apart from being laughed at in the print shop and having to carry out a conversation involving an elevator pitch to ‘so what’s it about? what’s it about?’ I had my three-word reply because I have rehearsed this so many times during my hundred or so rejections. Followed by: Sheep-faced, I even managed to read out the first page to a room full of printer guys. My first audience and interview. This is the audience feedback: ‘Hey you wrote a book. Man! She wrote a book guys! Hey guys! Everybody. She wrote a book. She. Wrote. A. Book’.
So I had two rejections today, both for short stories. Another for my novel pitch, four days ago.
For those of you who are young (you know who you are), they used to be called rejection slips in the good old days. The postman brought them to your door. They are in thick, creamy, textured, satisfyingly luxurious cards if they are standard rejections with no signature, and A4 thick creamy textured luxurious ribbed Conqueror paper if they have been typed by someone, hence with signature. Wanna see them? I have them in my museum. Nowadays rejections come by email with the heading “thank you for your…”. I don’t need to read the rest. If they liked it and want it, they won’t say “thank you”. Of course not. Why would they say “thank you”? They will start with “we are pleased to…”. There is no “slip”, no textured card to caress, no thick creamy paper to crush or to hang onto with your sweaty fist, no reality, no meaning, nothing but your iPhone screen to look at.
I woke up with this morning told me things were not going well. After a couple of paracetamols, it didn’t go away and after a couple of hours I had to wolf a meal down and pop two ibuprofens. It felt like a hangover and yet I wasn’t having a hangover.
I have been surveying
an office block in Surrey today and had to come home to sad news so not a great day. Tonight I applied to that London Book Fair Agent One to One event. I fully expect to hear nothing. That’s writing life for you. 99.999999999999999999999% rejection. This is for those who have dared to show their stuff and send it out. For those who write and leave it on their hard disk, it’s all OK. The hard disk is the soft pillow. Put your heavy head on it and don’t worry.
As a writer, am I too cool to say this: that I am very disappointed and irritated at myself for putting my stuff out, yet I feel that during the 0.000000000000000000001%* times that I had been successful, I had been truly successful, such as when I won the literary prize. Had I never ever been affirmed as a writer, I would have given up long ago. Underneath the aged grime, dirt and tarnish, the glint.
One has to look on the shiny side
The headache is gone. After the survey in Surrey, I actually found a pound on the ground. The gold disc was glinting. I couldn’t believe it. That’s, like, five ringgit! I had to ask myself, a pound or someone accepting my writing? I am not sure what is the value of my writing. Or dare I say, the worth.
* hope I got the number of decimal points right. If not, shoot me.
no sweets for me
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